Our social media manager Nick Bain talks us through his look.
I was asked to put together 3 looks for our Office Style section. In no way did I forget this until I was running out the door, and I certainly did not just throw them all together. Anyway here’s me, stood outside our office in Notting Hill. Click through the link to check out some of my words of wisdom.
Jacket - Gstar
Shirt - Paul Costelloe
Jeans - Nudie
Shoes - Mr Jones Bootmakers
Accessories - Belt - Jimmy Choo, Sunglasses - Bailey Nelson
Shirt - Paul Costelloe
Jeans - Nudie
Shoes - Clarks X Patternity
Accessories - Sunglasses - Dolce & Gabbana, Bangles - Fitbit, Miansai, Stephen Einhorn
Jacket - Gap
TShirt - Adrian + Shane
Shorts - Orlebar Brown x Nick Wooster
Shoes - Converse
If you work in Social Media, or are Social Media adjacent (i.e use Facebook, read Buzzfeed or have friends that do) then you may well already be aware of the social media nightmare that just happened to US Airways. For those of you that haven’t here’s the link to buzzfeed, and if you can’t be bothered to click through the crux of the story is that someone accidentally responded to a customer’s complaint tweet with a very intimate photo of a model plane performing an emergency landing in a very intimate place. To say it was not the right way to respond to a customer already narked with you is a huge understatement. Said tweet remained on the companies feed for an hour before being taken down, plenty of time for the internet as a whole to see and spread the word, not to mention screen grab, respond and discuss.
But what actually happened? Well the officially story is that this image had been tweeted to US Airways, flagged as inappropriate and then by accident somehow managed to get itself into the offending tweet. Now I’m not about to call bullshit, but something tells me this response had more to do with damage limitation than anything else.
When it comes to a crisis in social media the best, and only action is to hold up your hands, admit the mistake and then work to resolve things. Integrity and authenticity are your guiding lights in social and when it comes to this level of screwup being seen to go above and beyond in resolving things with the victim. Something tells me the recipient of the original tweet won’t be paying for too many flights with US in the near future.
So spin aside, what could have happened at US Airways?
1. This was some form of PR stunt.
2. A very graphic way of resigning.
3. A colleague prank/revenge on someone loathed.
4. A genuine mistake that happened exactly like they said it did.
Let’s look at the options.
1 PR Stunt.
It is possible, that this is some kind of guerilla marketing stunt. The coverage the airline has received is huge. They are now known worldwide for this tweet. Their logo is everywhere and people will certainly remember them. What they need to do now is have the right strategy in place to resolve it. Then they can be remembered as this poor company, where something went wrong, but look how they fixed it and came out smelling of roses.
There will obviously be a fall guy, maybe somebody leaving the company anyway. They need to have a nice pay off, as seriously good luck finding another similar job.
If this is the case, whoever signed it off, will either be given a medal or be the fall guy depending on how this plays out. It can also never ever leak that this was planned. When company accounts were being hacked to recommend competitors Chipotle faked it’s own hacking. The backlash was swift and the company was left looking like fools. And all that was a change of Twitter header and some mildly offensive tweets to no one in particular. Certainly not a lady attempting to solve Heathrow’s runway crisis in her own living room, and not directed to a specific individual. If this is a set up, you can be pretty certain the person receiving the tweet was in on it too.
But really I can’t see this happening, Chipotle were trying to attempt humour in what they did. It just fell flat on it’s face. Also even in the most open minded of places this as a response from a brand is too damaging to risk, never mind in corporate America! For this to be a stunt and to be discovered would result in a massive backlash not just from consumers but also any share holders and board members.
So no I can’t see this being a plant or stunt.
2. A very graphic way of resigning
Someone really, really hates their job. Not like I’ve had a bad day kind of hate my job, but pure venom towards the company. Perhaps they’ve been completely screwed over in their eyes by their boss, that promotion that was theirs has gone to the pillock in the cubicle beside them, and they’re trapped. They never want to work as a customer service agent again, they never even want to look at twitter or be customer facing again. In fact if they could only just get the hell out of here and go work in a factory canning fish things would be looking up (no offence to anyone doing that work!). They’ve not just lost faith in their job and the company but day by day the malice level rises. Until suddenly they can’t keep quiet any more, they’ve had enough of whiny ass bastards whinging about delayed flights, that their bags are lost, that they can’t do this or that, that the pilot is insisting on another safety check before they fly, and that’s it. In that split second they just want to tell everyone from the VP to that git on the other end of the tweet to do one. Sure that image they received earlier was a bit raw, but you sonny Jim, you really deserve it!
And BOOM! the tweet is gone, it’s published.
There’s nothing you can do, It’s done, you are most certainly out of here. It’ll be tracked, the system will know who published it, and you are free! WIN!
We’ve all sent a text, tweet, email etc in anger when we should have stepped back and thought maybe send is not the right option. Recently the tube saved me by not sending a particularly ranty response to someone in my personal life. But you now just after it’s happened you did a bad thing. You know you’ve overstepped the mark, but perhaps if you really did hate your job that much you just don’t care.
This is very plausible, over the top resignations and parting F-Yous have become increasingly viral these days, people love it when someone gets to tell an evil boss exactly where to go (often because they haven’t had the guts or foolishness to do it themselves). But this doesn’t really fall into that category either. But if this is a case of someone seeing red and wanting to be brutally honest with people there’s no doubt once the tweet was discovered their desk would have been packed up and a swift departure from the building organised.
Whilst unlikely that someone would truly hate a company and their colleagues enough to do this, it is still viable as contender for what actually happened.
3. A colleague prank/revenge on someone loathed.
Even though I say it myself I figure I’m pretty well liked within my team at work, in saying that it’s very rare I leave my computer unlocked when I leave my desk. Also knowing that any publishing tool immediately tags who sent a tweet from within a team (allowing for each team member to have their own licence of course), you certainly wouldn’t leave your account open if you were feuding with a coworker.
Now for this I’m imagining whoever sent the tweet is sitting within a large customer service team and having worked in that environment the occasional office feud can and does occur. What’s a good way to get your worst enemy fired? Yep send the most offensive tweet you can from their machine. So long sucker!
This is could be even more evil than hating the company but it’s a definite possibility. I mean tell me you’ve never worked with someone who you’d have gladly seen marched out the door? Again it’s high risk, if it backfires on you, it’s your job on the line.
4. A genuine mistake that happened exactly like they said it did.
This is totally possible. Mistakes happen, this most likely a job costing one, but they do indeed happen. Typos are made, send is pressed too quickly, people forget what’s on their clipboard before pressing send. I’m just not entirely buying this. Why?
Having used several publishing tools the likelihood of flagging an image somewhere, and then accidentally picking it up somewhere else is pretty low. Previews are always available and if you were aware of the image existing you’d be making certain it didn’t appear anywhere, ever!
Not only this, but if you’re monitoring a twitter feed, you should be keeping an eye on your own feed as well, and for someone to not notice this for an hour is pretty bizarre. It’s not impossible but it is odd.
Also saying a genuine error was made, comes across a lot better from a PR angle than admitting you were being sabotaged by an employee, and if it was a stunt it’ll never be openly admitted to.
Ultimately we won’t know for a while what happened, but in a fledgling industry that is often mistrusted by senior management for this to happen is a set back for us all. When the story broke I didn’t see a single Social Media Manager find the funny side of this. Everyone that works in social saw cancelled weekends, crisis talks, long angry meetings, and an aftermath of increased distrust. Who know’s what’ll happen next. It’s too soon to tell, and like many a twitter storm it may be gone before the rest of the world wakes up to it.
What do you think?
Mens fashion | Menswear | Suits for Gentlemen :) http://the-suit-man.tumblr.com/
This is Aaron one of Individaulism and Mr Porter. Not just stylish but also a great guy to work with. It’s kinda nice to see images of people you know from London’s fashion madness getting the credit they deserve on style blogs.
Are Birks back??
What do you think yes or no?
Mens fashion | Menswear | Men in suits @ http://the-suit-man.tumblr.com/
Mmmmm interesting. Difficult look to pull off but kinda cool.
I’m severely torn between thinking what a complete knobber, and actually bowing down before the amazingness of this styling.
Now to figure out how to carry this look off in the everyday world that isn’t a fashion shoot.
So just the other week I was gushing (ew!) over the i-D a to Z wink video with all the models of the moment. Now they’ve gone and filmed the a to Z of Dance with Diesel and again I’m in love. This is totally SFW except for some twerking and I guess that kinda depends on your boss. But I for onw am loving this!
It’s been filmed to show of the particular gifts Jogg jeans have in being super soft and stretchy but still looking like jeans. I covered them here before with the previous video. This time Diesel have kindly sent me a pair to road test, so once I’ve thrown some shapes in some kind of hideous drunken mess I’ll let you know if they are as good as they claim.
I won’t be filming it though as my talents are not as far reaching as the people above. If you’re disappointed you’ve clearly never seen me dance!
Advance warning trainer freaks Nike x Ricardo Tisci drop 8am tomorrow #NikeRT #MRPORTER http://mr-p.co/uO9XEj #maje I have so much lust for these!!
STOP EVERYTHING YOU ARE DOING!! This is some major fashion news. Hot off the heels of their stuning collaboration with Joseph Turvey, River Island continue to champion upcoming British Design talent. This morning they announced the forthcoming collection in association with Baartmans & Siegel.
Regular readers of the blog will know I am already deeply in love with this design duo and regularly covet their entire collection. Their inspiring fabrications and love for the luxurious side of life always leaves me hungry for more. Wisely they’ve taken their time building their brand and the collections each season. So it’s great to see them being able to reach a wider audience through this collaboration.
The only downsides being we won’t get a pic of the collection until June and it’s not available instore or online until September!!! I’m not very good at waiting for things, and I’m not about to wish away summer.
Loving the StarTrek vibes of the Acer laptop. #acertouch #tech
After seeing the above film I was lucky enough to interview Stephen about what inspires him and more. Men’s jewellery like all of men’s fashion is growing at an almost unprecedented rate. Men are taking braver and braver choices when it comes to clothes and body adornment. Whilst I’ll happily sit for a few hours changing my look permanently with a new tattoo, until recently I’ve not really worn jewellery other than my wedding and engagement rings. Over time Miansai and other bracelets have slowly found their way onto my wrists. But as someone finally accepting that he’s a grown up I’ve come to admit if I want to wear jewellery it’s time to make an investment. The overall clean lines of Stephen Einhorn's work and strong look certainly appeal to me, and I was intrigued to hear more from him.
1. What inspires you?
So many things it’s hard to cover them all! Basically anything that is interesting in whatever field. Anything that has thought behind it, or artistic intention. Buildings, fabric designs, architecture, artists.
2. What are your favourite metals to work with?
We only use solid precious metals and we don’t plate our jewellery. I want our customers to see the natural qualities of each different metal; I think this is incredibly important when you’re making fine jewellery and investment pieces. At the moment I’m really enjoying working with18ct yellow gold, which is hardwearing and ages beautifully - a lot of people choose it for their engagement and wedding rings.
3. What is it about London that showcases so many great creatives?
London has always been a really buzzy place. I think one of the major reasons is that London is such a melting pot of cultures… there are so many influences in London that it inspires a lot of creativity. British Artists are stoical, they fight through even if there doesn’t seem to be an audience, because we believe in what we do.
4. Which fashion brand would you most like to do a collaboration with?
Ohh hard question… maybe Miu Miu or Junya Watanabe – both make really interesting pieces and pay a lot of attention to the finer details, which is what my design signature is all about.
5. How has your own personal style/design aesthetic evolved? & where do you see it going?
My design aesthetic will always be the same and that is elegant simplicity. But the more you design the more you expand your ideas so that your work changes and evolves.
6. After the recent TV show featuring Boodles and a £2.2million suite of jewellery, what would you like to create given an unlimted budget?
Wow that would be amazing and scary at the same time. I wouldn’t mind making an incredible ring for someone that was worth that.
7. What drew you to design for men rather than women (initially)?
There was no men’s jewellery when I started. Poor men! No one thought they were worth designing for and there certainly was no market for it initially, until we started one. Also I wanted a few bits and pieces of jewellery to wear and there was nothing to choose from.
8. How does you see men’s jewellery evolving?
It’s an accepted market now which is great and ever expanding. I see men paying more and more for their jewellery and valuing it more in the same way women do. Wearing more pieces with precious stones – precious stones can be both masculine and feminine.
Stephen Einhorn very kindly gifted the Viper 6 bangle to me as part of this interview. Instantly becoming a constant on my wrist, and has certainly made me realise investment pieces are without a doubt a way forward.
After the seeing the man himself, my amaze husb got me his book. #overexcited
I’ve seen quite a bit of Nicola Formichetti in the last couple of months, from interviewing him in advance of the initial Diesel Tribute launch, to hearing him discuss tech, fashion and social media with the visionary Nick Knight. All in all it’s left me eagerly awaiting the new collection, his first full collection for Diesel. Whilst I wasn’t one of the lucky few to head to Venice and witness the spectacle first hand, like the creep on behind you on the tube I read over the shoulders of those attending thanks to instagram, tumblr and twitter. It was almost as good as actually being there, and by almost I mean a decaf soy latte, when what you actually need is a super strong flat white.
Jealous really doesn’t begin to cover it, and with good reason. Venice is a stunning city of wild inspiration, a party city since the Renaissance guarded over by St Mark and his winged lion, a motif that would appear in throughout the show.
During his talk with Nick Knight in Selfridges, they both spoke of working in a very visual almost intuitive process. Asked which apps they both enjoyed working with the name Glitche was dropped. Frankly if it’s good enough for these two it’s good enough for me, and the app quickly appeared on my iPhone. The possibilities this app and the talents of Nick Knight can reach were showcased in a dramatic fashion as three huge screens played a series of wild and glitched images throughout the show.
With Diesel, Formichetti has an almost inexhaustible range of treatments to apply to denim and this was evident throughout the show, with bleaching in a neo-punk way forming a strong story. The winged lion head becoming a dramatic statement belt. Graphic knits, and lumberjack shirts with a grunge aesthetic pulled a broad spectrum of references but somehow still looked like a single story.
In our interview Nicola mentioned one of the key looks would be a reworked Parka and he certainly didn’t disappoint. This familiar piece with freer silhouette worked brilliantly and though khaki green hasn’t made an appearance in my wardrobe for a long time I can see it sneaking back in just in time to fend of the return of Winter later this year. Tailored combats have been on the periphery of men’s fashion for a few seasons, making the occasional foray into mainstream. The above are again ones I could buy into. The jumper, for me though is not going to happen at least not yet.
Denim is and always be the mainstay of this brand, and this is where Nicola was let run free. Of course well proportioned leather and certain other elements that had been played with during the two waves of Diesel Tribute also made a welcome appearance. Overall a strong collection that whilst not being what everyone may have expected certainly shows the direction Formichetti will be taking the brand and breathing something new, fresh and undoubtedly creative life into it. Collaborations with those that inspire the world, be they Nick Knight or a latest underground casting via tumblr show it’s certainly time to recast your eye over Diesel if for some reason you’ve let it wander elsewhere.
PS Also can we talk about the pompom balaclava finale? Love it!
PPS I’ve decided I definitely want a winged lion head belt.